This notice describes the personal information Atlantic Water Products may collect about you through websites, applications or other means, how we may use and disclose this information, and other related information that is important for you to know.
Who we are
Our website address is: https://atlanticwaterproducts.com.
What personal data we collect and why we collect it
When Atlantic Water Products collects your personal information, we seek to collect what is relevant, adequate, and not excessive for the purpose it is collected. We may collect, create, and observe personal information about you from a variety of sources, including directly from you, from technology such as cookies, and from third parties. These types of data may include, for example, contact information, communications and payment data, or marketing data. We will keep your personal information for the period necessary to fulfill the purposes described in this Privacy Notice unless a longer retention period is permitted by law.
Atlantic Water Products values your privacy. This notice describes the personal information Atlantic Water Products may collect about you:
- through websites operated by us, from which you are accessing this Privacy Notice (the “Websites”),
through the software applications made available by us for use on or through computers and mobile devices (the “Apps”), - through any of our Internet of Things connected or connectable devices (our “IoT Devices”), including internet-connected water solution products,
- through our social media pages and apps that we control from which you are accessing this Privacy Notice (collectively, our “Social Media Pages”),
- through HTML-formatted email messages that we send to you that link to this Privacy Notice, and
- through offline interactions you have with us.
Collectively, we refer to the Websites, Apps, IoT Devices, Social Media Pages, emails and offline activities as the “Services.”
Atlantic Water Products may use your personal information to serve you, improve our services, or fulfill the purpose for which you gave us your personal information, such as to carry out a transaction, communicate with you, and run our business operations. Atlantic Water Products relies on several legal bases, such as your consent or Atlantic Water Products’ legitimate interests, for using your personal information depending on the circumstances.
How we collect and retain your personal information
“Personal information” is information that identifies you as an individual or relates to an identifiable individual. When Atlantic Water Products collects your personal information, we seek to collect what is relevant, adequate, and not excessive for the purpose it is collected.
The ways that we may collect information about you include the following:
We may collect personal information from a variety of sources, such as the telephone, our sites, our online or mobile applications or services, our transfer agent or our online advertisements.
Through the Services: For example, we may collect personal information during the initiation or execution of business relationships, during events or tradeshows, when you subscribe to newsletters or request publications, create an account, return or exchange a product, activate a gift card, complete surveys, register for Atlantic Water Products events or online services, contact us for further information, install and use our IoT Devices or Apps, or visit our sites while or before logged into a social media platform.
From other sources: We may also collect personal information from public sources or third party data providers. Each social media platform has their own policy on the way they process your personal information when you access their sites. If you have any concerns or questions about their use of your personal information, you should read their privacy policies carefully before using them. We may also work with joint marketing partners to identify potential customers, with transfer agents to coordinate interaction with our shareholders or with other third parties to provide services to Atlantic Water Products employees.
The types of personal information that we may collect about you include:
Contact information, such as name, title, phone number, mailing address, and e-mail address;
Communication information submitted by you, such as orders, questions, and feedback;
Demographic information, such as language, age, and gender;
Marketing preferences, such as e-mail subscription and frequency preferences;
Payment data, such as credit card details and account information.
How long we retain your personal information depends on the purpose for which it was obtained and its nature. We will keep your personal information for the period necessary to fulfil the purposes described in this Privacy Notice unless a longer retention period is permitted or required by law.
The primary criteria we use to determine our retention periods include:
The length of time you have an active account or relationship with Atlantic Water Products;
When we are getting to know you as a potential customer or business partner;
When we need to comply with a court order, law or legal process;
When legal requirements and professional guidelines require it – such as tax and audit purposes, information on aspects of health and safety, or in regard to applicable statutes of limitations, litigation or regulatory investigations.
Atlantic Water Products may use your personal information to serve you, improve our services, or fulfill the purpose for which you gave us your personal information, such as to carry out a transaction, communicate with you, and run our business operations.
How we share your personal data
Atlantic Water Products may share your personal information with selected third parties as described below.
We share personal information:
With our affiliated entities for the purposes described in this Privacy Notice.
With trusted third party service providers that carry out activities at our direction. These activities could include any of the activities that Atlantic Water Products carries out as described in the above section, ‘HOW WE USE YOUR PERSONAL INFORMATION.’ For example, these activities can include website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, marketing, auditing, and other services.
With third parties, to permit them to send you marketing communications, consistent with your choices.
With a third-party business partner if you accept an offer from that specific business partner that is made available through our Services;
With trusted dealers, when you configure the App to share information related to your IoT Device (including Device Data) with a specific dealer. The dealer may use this information to monitor and service your IoT Device and offer you related products and services. You can choose to discontinue the sharing of this information with the dealer on a going-forward basis at any time through the App settings. This will not affect the dealer’s continued retention and use of the information received before you discontinued such sharing.
With other individuals you designate through an App as shared users of your IoT Device; such shared users will have access to information stored on the App and will be able to monitor and control your IoT Device via the App.
By using the Services, you may elect to disclose personal information on message boards, chat, profile pages, blogs and other services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.
When you connect your Services account with your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy.
To third-party sponsors of sweepstakes, contests, and similar promotions.
We also use and disclose your personal information as necessary or appropriate, especially when we have a legal obligation or legitimate interest to do so.
Other uses and disclosures of your personal information
We also use and disclose your personal information as necessary or appropriate, especially when we have a legal obligation or legitimate interest to do so:
To comply with applicable law and regulations, which can include laws outside your country of residence.
To cooperate with public and government authorities, such as to respond to a request or to provide information we believe is important. These can include authorities outside your country of residence.
To cooperate with law enforcement, for example, when we respond to law enforcement requests and orders or provide information we believe is important.
For other legal reasons, including to enforce our terms and conditions and to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.
We have a legitimate interest in disclosing or transferring your personal information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisors.
Other information
The security of your personal information is important to us. Atlantic Water Products has put in place technical and organizational safeguards to protect the confidentiality, integrity, and availability of your personal information.
Security of your personal information
You may review, and request corrections to or deletion of your personal information, where applicable, by contacting us using the contact information below. Please notify us of any change to your contact information or other personal information. You may unsubscribe from our promotional e-mails by using the unsubscribe instructions located at the bottom of the message or by contacting us.
Contact us
If you have any questions about this Privacy Notice or our use of your personal information, please contact us.